He’s done so, in the main, off his own bat, even though the book is published by Random House. That fact, more than anything, rammed home the message that all writers (well, apart from JK Rowling and maybe a handful of others) have to do their own PR these days. That’s why I went along, to pick up tips, and I achieved that. (Not least from the splendidly-named Jonny Nexus, who I had a long chat with.)
I left the meeting simultaneously energised and deflated – the latter because it’s only now sinking in just how much I need to do in order to maximise my chances of gaining publicity and selling copies. I already have a lengthy to-do list, and every conversation I have about the project adds another couple of items.
The best question of the night came from a young woman who asked Nii how he balanced time spent marketing the book that was already published with time spent writing new material. Significantly, he didn’t really have an answer – and he’s a full-time writer.